Over the past few years, I've explored the cafe community across the country as a consumer, barista, and consultant. I've met thousands of guests, built relationships with cafe owners and vendors, and connected with hundreds of baristas. With every cafe I visit, I gain a new perspective on the cafe industry. Each cafe has its strengths, weaknesses, its own market, and dedicated fans, but what distinguishes cafes from one another?

I challenged myself to sit down and think about this question. If each cafe is great and unique, why do people gravitate towards some more than others? I've come to the conclusion that it's a card game, except the consumer chooses the winner.

I am a charismatic and motivated business consultant, specializing in operations for the food & beverage industry. I'm passionate in the scientific art of coffee, building teams, and creating an exceptional guest experience through world class hospitality. Objectively, my goal is to help cafe owners 'Ace' their cafe by sharing my knowledge with others and pushing the envelope in the coffee scene.