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filler@godaddy.com
Current State of the Cafe Community
Over the past few years, I've heard so many stories from cafe workers, some good, some bad. I've had my own experiences as well, and one conclusion I can draw pre-study is that there are definitely things that need to change. This begs the question.... How do we identify what needs to change, and how it needs to change? The answer lies in data. Data does not lie, and it is a quantification of our thoughts, feelings, experiences, emotions, and things that are otherwise unmeasurable and difficult to track. By identifying specific things that need to change in the cafe community, we can establish a baseline to track future progress.
Identify Responsibility
Once our baseline has been established and we've identified what needs to change, we can then determine how things need to change. We can pinpoint and place responsibility on consumers, on cafe workers, and on cafe owners to collectively move towards positive change. The age old saying 'with great power comes great responsibility' is true in the cafe industry. Consumers are a critical part... without consumers, a cafe has nothing except a bunch of coffee. Consumers hold a great deal of power in the industry, and therefore have a lot of responsibility. One goal of this study is to help consumers identify things to look for and avoid in the cafes they choose to spend their time and money.
Accountability
What's better than identifying and placing responsibility? Action. Follow through. How do we hold those who have the responsibility accountable for keeping the progress ball rolling? The answer comes back to data. By looking at trends from year to year, we're able to determine the extent to which the community is holding those with responsibility accountable. If the same problems are being found year after year with little to no action, this presents a red flag in the community.